Analysis of Strategy by Strategy Typology and Orientation Framework
نویسندگان
چکیده
This study analyses the two case businesses strategy by using the strategy orientation and typology framework. The framework is build as synthesis from market and product orientation characteristics found from literature as well as the Miles and Snow strategy typology. This framework is used to evaluate Nokia mobile phones and Amer strategy. Nokia’s and Amer’s successful business and business transformations contribute to the selection. The findings show that the created framework is able to find orientation and typology changes in both of the case businesses.
منابع مشابه
Business Strategies Analysis by Strategy Typology and Orientation Framework
This article describes two business cases and their strategies by using a strategy orientation and typology framework. The framework is built as synthesis from market and product orientation characteristics based on a literature research as well as from the Miles and Snow strategy typology. This framework is used to evaluate to two case strategies from the mobile phone industry. The findings sh...
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